(BEDLAM STUDIOS)//////////{Strategy+Art Direction}+++++++++++++[2022]

Girl Effect is an international non-profit that builds media that girls want, trust, and need. Bedlam as an empanelled production studio for them was pitching for shape and production of their content around coping with copid contextualised in gendered barriers.
Beginning with ideation of fiction, non fiction and shoulder content, I strategised, wrote and designed the deck in accord with the brief that concluded in a series of films for Chaa-jaa.