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(BATX ENERGIES)///{Strategy+
Identity system+Art Direction}++++[2022]
During my time as the in-house Art Director and Design Head at BATX Energies Pvt. Ltd., a leading lithium-ion battery recycling company, I was tasked with building the company's strategy and visual identity.
I developed a structured palette that seamlessly works across various platforms, while also creating a versatile visual system that effectively communicates the values of sustainability, boldness, and future leadership in the industry
.